MADISON AVENUE A musical in 2 acts: Music by Gary Cherpakov & Robert Moehl; Lyrics by Gary Cherpakov & Paul Streitz; Book by Paul Streitz Lone Star Theatre - Off-Broadway 29 December, 1992 (48 perfs) SYNOPSIS Madison Avenue is an advertising agency and the plot of this musical is centred around obtaining and maintaining the account for Leonard's Lemonade. The cast of characters show what it's really like in the insane world of advertising. The Women on the Move are the executive females on their way up the ladder. Alice O'Connor is the sweet ingenue entering the Madison Avenue madness. Bruce Singer is the would-be-writer, just doing time as a copy-writer on the Avenue until he sells his first script. J. Quinby IV is the slightly stuffy, well-established executive. His secretary, Honeydew Plushbottom is from Bay Ridge; she sports baubles and jewels all over her body, along with two-inch, brightly painted fingernails. We meet the Media Rep, the Marketing Researcher and and the video director, all of them dedicated to obtaining this new advertising account. MUSICAL NUMBERS: ACT ONE 1. Women on the Move - Woman on the Move, Alice O’Connor, Honeydew Plushbottom 2. A Woman at Home - J. Quinby IV, Bruce Singer, Media Rep 3. Something for Me - J. Quinby IV, Honeydew Plushbottom 4. All a Matter of Strategy - J. Quinby IV, Bruce Singer, Honeydew Plushbottom 5. Thirty Seconds - J. Quinby IV, Alice O’Connor 6. Client Service - Honeydew Plushbottom) 7. L.A. Freeway (Media Rep) 8. Office Romance - Alice O’Connor, Bruce Singer) 9. Typical American Consumer - Company) ACT Two 10. Residuals - Krystal and Alexis 11. Leonardo’s Lemonade/Lennie’s Lemonade/Leo-nard’s Lemonade - Bruce Singer 12. It’s Not a Commercial, It’s Art - Bruce Singer 13. Squeeze, Squeeze, Squeeze - Lemons 14. Thirty Seconds (reprise) - J. Quinby IV 15. The Look - Alice O’Connor, Honeydew Plushbottom 16. Upper East Side Blues - Alice O’Connor) 17. Thirty Seconds (reprise) - J. Quinby IV) 18. Madison Avenue - Alice O’Connor, Company) DISCOGRAPHY Madison Avenue (1997 Studio Cast)
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